Overview

Company -MakeMyTrip.com

Job Title - Assistant Manager 

Location - Gurugram 

Experience  1-4 Years

Salary - Negotiable 

CRM Marketing
  • JDResponsibilities- Lead the operations for all the CRM marketing communication activities for major line of businesses.- Taking a customer first lens and ensuring the most relevant and engaging communication is sent out- Devising CRM campaigns that are elegant blend of customer centricity and business priorities- Involved in formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.- Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done- Work closely with revenue teams to understand the business priorities and craft CRM campaigns in accordance with the same- Leverage data and analytics to understand user behavior and transaction/search patterns
  • Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle- Devise new segmentation strategy to drive strategic business interests- Effectively utilize push notifications, SMS & email campaigns to target users with relevant and personalized communication.- Drive and monitor A/B tests and data driven experiments.- Responsible for quality assurance of all CRM campaigns.- Stays abreast of and recommends mobile & email marketing best practices.- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.Desired Profile- MBA from a reputed Tier 1/Tier 2 B-School, consistent performance across academic and professional career- Must have a grasp for numbers and willing to handle large volumes of data and analysis- Quick learner and highly action oriented with the ability to work in a fast paced and dynamic environment
  • Previous experience in CRM marketing/retention marketing/email, push notification, SMS is an add-on but not mandatory- Prior experience with an e-comm player or experience with revenue management/category management will be preferred- Excellent team player with good written and verbal communication skills.- Ability to manage/influence multiple stakeholders, good cross functional skills. (ref:iimjobs.com)

Desired Skills and Experience

CRM Marketing,CRM,Marketing,Hospitality Marketing,Email Marketing,Digital Marketing,Campaign Management,Consumer Marketing

 Apply at : iimjobs

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